These dark colours help to convey to the audience the genre of a song due to darker colours being stereotypical of the rock genre. The style of the lead singer Dan Reynolds (and the other members) follows the conventions of rock because he is wearing dark clothing, including a black leather jacket. In my opinion the band follow lots of conventions, however some are still broken in parts throughout the video. The genre of the music video is indie rock (a sub-genre of alternative rock) and is evident due to several factors the use of instruments, the pace of the song and the lyrics combined with the way in which the song is sung. Filming would have possibly taken place in a studio with green screens being used to create the barren setting.
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The song The music video that I have chosen to analyse by the band is called Its Time from their new album Night Visions I believe the budget for the video would have been quite large due to the overall setting being unnatural and many effects being used throughout the video. Due to many well-known artists being contracted to the label, it could be argued that the label has some influence on the band, in comparison to other artists who are contracted to less known independent labels, allowing them more freedom. The institution represents artists across a wide range of genres, including Eminem, Fergie, Gwen Stefani, Maroon 5 and Lady Gaga along with various others. The band is contracted to the record label Interscope Records, an American company based in Santa Monica, California. Younger audience members may also look up to the members of the band, leading to them being influenced by the way they dress and act due to the overall nature of the bands music and lyrics that accompany it. due to the youthful age demographic (16- 25). Their interests would include listening to music and other activities such as skateboarding etc. The target audience for Imagine Dragons is both male and female between the ages of 16-25. Imagine Dragons are associated with alternative rock and Dan Reynolds has previously cited bands such as Nirvana, Muse and The Beatles amongst others as the bands main artistic influences. After the albums release, it gained widespread popularity, leading to the band becoming very popular for festivals and gigs. General Information About The Band The band was catapulted into the spotlight after the release of their debut solo album Night Visions in 2012.
IMAGINE DRAGONS ALBUM TARGET PROFESSIONAL
The bands front man and lead singer Dan Reynolds was, at first, reluctant to become a professional musician, however, upon meeting Wayne Sermon and Andrew Tolman (former band member) in Utah, decided to form Imagine Dragons. Imagine Dragons consists of four members vocalist Dan Reynolds, guitarist Daniel Wayne Sermon, bassist Ben McKee and drummer Daniel Platzman. Introduction I have chosen to analyse a music video from the band Imagine Dragons. Imagine Dragons Music Video Analysis By Aaron Hunter 2.